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About MHAWM

A Mexican-American
institution in West Michigan.

For 57 years, we've used music, food, dance, and good company to do one thing: make sure Mexican culture is known, understood, and celebrated in West Michigan — on our own terms.

Our mission

To preserve, promote, and celebrate Mexican heritage in West Michigan — through cultural programming, education, and community support that is accessible, year-round, and radically welcoming.

Founded in 1969 by Maurila Blakely Ortiz, MHAWM is a volunteer-led 501(c)(3) nonprofit. Every dollar we raise funds Fiesta Mexicana (free admission, forever), the Reinita Mexicana youth leadership program, cultural workshops in local schools, and direct partnerships with Mexican-owned small businesses.

Our history

57 Septembers, in order.

1969

The first fiesta

Maurila Blakely Ortiz organizes the first Fiesta Mexicana in Grand Rapids as a small community gathering. No stage, no budget — just food, music, and neighbors.

1974

Nonprofit incorporation

The festival formalizes as the Mexican Heritage Association. The nonprofit structure allows tax-deductible donations and long-term planning.

1982

Reinita Mexicana pageant begins

A year-round cultural leadership program for girls ages 5–18. Four age categories, community appearances throughout the year.

1995

Calder Plaza becomes home

Fiesta Mexicana moves to downtown Grand Rapids' Calder Plaza — where we've stayed ever since.

2020

The pandemic year

Every other major cultural festival cancels. We go small — a drive-through celebration, a virtual Grito — but we don't skip. The streak holds.

2026

57th annual fiesta

September 11–13. Free admission, as always. Mariachi, folklórico, 20+ food vendors, El Grito — and a new logo, chosen by public vote.

What we stand for

Four principles.
No wavering.

01

Always free

Admission has been $0 since 1969. It always will be. Culture shouldn't require a ticket.

02

Community-owned

Volunteer-led board. Mexican-owned vendors. Decisions made by people who grew up at the festival.

03

Year-round

The festival is three days. The work — schools, Reinitas, workshops, advocacy — is every other day of the year.

04

Radically welcoming

Mexican, Mexican-American, Latine, or none of the above. If you show up, you belong here.

Leadership

The people running this.

ID
Ilse Delongpre
President
JR
Javier Ramírez
Vice President
EG
Elena García
Treasurer
CH
Carlos Hernández
Secretary
LV
Lucía Vargas
Festival Director
RM
Roberto Morales
Programs Director

Full board bios coming soon. Interested in joining? Get in touch.

Transparency

Where the money goes.

MHAWM is a registered 501(c)(3) public charity. Our annual IRS Form 990 is available on request and filed publicly. Here's the breakdown of 2025 program spending:

Festival operations58%
Year-round programs22%
Reinita pageant9%
Community grants7%
Admin & overhead4%

96% of every dollar goes directly to programming. EIN: 87-4171735.